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Dennis Kucinich: Corporate America’s New Marketing Director

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When it comes to marketing, Dennis Kucinich has a lot to be modest about.  Marketing himself in the two presidential races he entered, Kucinich went 0-100 in primaries and caucuses, posting a nice round .000  batting average.

But while he’s batting well below the Mendoza line at marketing himself in national politics, Dennis Kucinich apparently feels qualified to serve as marketing director for corporate America.

The Early Show aired clips this morning of Kucinich going after Citigroup for having purchased the naming rights for the New York Mets new baseball stadium: CitiField.

KUCINICH: They just act as though the taxpayers’ money is free money and they can spend it anyway they want. Well no they can’t.

Added CBS’ Priya David, who narrated the segment: “Congressman Dennis Kucinich says taxpayers have the right to be upset.”

KUCINICH: And then your money is going for these banks to do anything they want with it.  Well that’s not right. And they have to be called on it.

DAVID: Citigroup is reportedly studying whether to back out of the stadium deal or not. If they don’t, Kucinich offers this suggestion.

KUCINICH: So maybe it should be called “US Taxpayers Stadium.”

Good one, Dennis.  Kucinich ignores the fact that Citi entered into the contract with the Mets back in 2006, long before the bank received the current bailout funds.  Beyond that, naming rights are just one more aspect of a company’s advertising and marketing campaign. How many times over the 20-year life of the deal will “Citifield” be said on TV and radio, reported in the papers and online, and mentioned by fans?

What is the value of those countless millions of mentions?  I don’t know–but surely Dennis Kucinich doesn’t either. Yet by getting the government involved as it is in the private sector, we have in essence hired the Dennis Kucinichs of the world as our nation’s marketing directors.

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This was written by Mark Finkelstein. Posted on Wednesday, February 4, 2009, at 8:17 AM. Filed under Uncategorized. Tagged , , , , , , , . Bookmark the permalink. Follow comments here with the RSS feed. Both comments and trackbacks are currently closed.   []

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  1. CNBC’s Haines Rips ‘Clueless’ Arianna Huffington | FinkelBlog on Wednesday, February 4, 2009 at 2:23 PM

    [...] take CitiGroup, which has been a key recipient of bailout funds and much in the news, including here at FinkelBlog earlier today. One year ago, its share price was $29.22. Today: $3.72, a loss of of [...]